What is hard work really?

It used to be that “working hard” was defined by your ability to earn a steady, predictable income to pay your mortgage, your new car, and even save for retirement.

This type of #adulting was also only possible through the traditional 9 to 5 (and overtime) work model.

You know, the one where you have a boss and slog away the hours they’ve set for their convenience because this was the path to climb all the way up to general manager. It’s the type of work we saw our parents and grandparents go to every morning while growing up. And it’s the type of job we aspired for when we entered the “real world.”

But times are “a-changin’!”

Thanks to “new economy” gigs, the ability to work hard and provide for yourself is no longer reserved only for traditional jobs. Some high-paying “gigs” allow workers to turn side hustles into full-time careers, because the pay is much better than the alternative.

Opportunities like:

Direct Response Copywriter

Marketing or Brand Consultant

Website Developer

Yes, these opportunities can be found in a traditional company setting.

But a growing number of high-paying freelance opportunities can now be found online.

Naturally, Gen Z was the first to embrace and thrive in this type of setting. Their desire for independence has made them the perfect match for the gig economy.

Now don’t get me wrong. A good percentage of Gen Z workers also crave the stability of a predictable salary. But this new generation of workers is also putting a premium on a more work-life-balanced lifestyle—looking for opportunities that will give them flexibility and also deliver the type of income they are looking for.

One more point for the “gig” economy.

You might be thinking, “Ok, this is great for the youngins’ but I’m not a Gen Z.”

While Gen Z was the first to embrace this new type of work structure, the opportunities to work in a more flexible and independent environment are available to anyone, even mature millennials, Gen X-ers and anyone really!

Spend some time building your client list and reputation in the online marketing space, and you could find yourself earning equal or more than what you would be making doing the same work for an established business.

Isn’t that what “hard work” is to you?

Until next time,

What’s Your Definition Of “Hard Work”?

Get Five Core Marketing Tools For $1


0 Comments

Leave a Reply

Avatar placeholder

Your email address will not be published.